The sun as a natural source of energy
Puglia's olives owe their strength to an abundance of sunlight. In this region, the sun shines for up to 300 days a year. That intense sunlight stimulates the olives' ripening process, making them full of flavour, oil and antioxidants. This natural process makes Puglian olives much more concentrated than those from cooler regions. You taste the difference in every drop of olive oil: rich, deep and complex in character.
Minimal irrigation, maximum flavour
Unlike other regions, olive trees in Puglia receive little artificial irrigation. They rely on what nature provides. As a result, the olives develop slowly, with less water and more content. This slow growth increases the concentration of flavour compounds and healthy fatty acids. The result: olives that not only taste better, but are also richer in nutrients.
Local olive varieties with a strong profile
Varieties such as Coratina and Ogliarola are native to Puglia. These olives are robust, drought-resistant and have a distinct character. The Coratina is known for its bitter-spicy flavour and very high content of polyphenols - antioxidants that are anti-inflammatory. The Ogliarola, on the other hand, offers a softer profile with fruity undertones. Together, they form the backbone of many award-winning olive oils, such as our 500ml extra virgin.
An ecosystem that cooperates
Puglia's landscape is not only beautiful, it is functional. Olive trees often stand on red, calcareous soil that drains rainwater well and is rich in minerals. This soil nourishes the trees just enough without making them 'lazy'. As a result, the roots have to dig deep, which makes the plant stronger and improves the quality of the fruit. Moreover, natural enemies of pests live there, minimising the use of pesticides.
Tradition as a guarantee of quality
In Puglia, olive cultivation is often still done by hand. The trees are carefully pruned and the olives picked at the right time. There is no rush: quality takes precedence over quantity. This tradition ensures that the olives are harvested at their peak, so they contain more oil and are less acidic. This explains why Puglia has so many award-winning produces olive oils.
Directly pressed for maximum freshness
Another secret? The speed at which the olives are pressed after harvest. In Puglia, this is often done within hours. This preserves freshness and hardly any antioxidants or flavourings are lost. This rapid processing produces an intensely green, fresh oil with a spicy aftertaste. Our 5L extra virgin is a great example of this.
Internationally recognised, locally rooted
Puglian olives are praised worldwide by chefs, nutritionists and foodies. Yet they remain strongly rooted in their region of origin. This combination of local tradition and global appreciation makes olive oil from Puglia something special. It is not just a product, but a piece of culture that you taste and experience in your own kitchen.
Taste the power of Puglia for yourself
Want to experience for yourself why olives from Puglia are so powerful? Then try our award-winning olive oil. In every bottle you taste the sun, the earth and the craftsmanship of centuries-old orchards. Order your bottle here and discover the essence of pure Italian enjoyment.