From tradition to bottle Puglias olive story begins not in a factory, but under a tree. In the early morning, when the air is still cool and the light falls softly over the landscape, farmers move into Puglia's hills. There they begin a work that has been the same for centuries: tending, harvesting and processing olives. This tradition is the backbone of the region and the starting point of every bottle of olive oil.
In Puglia, many olives are still harvested by hand. Not because it is easier, but because it is better. Each tree is given time to ripen, and each fruit is picked at the right time. Colour, texture and even smell are considered. That attention ensures a pure base - the foundation of quality. What you taste later in the bottle is created here among the branches and stones.
Once the olives are harvested, the process of pressing begins. This is preferably done within 24 hours of harvesting to avoid oxidation. The olives are washed, ground and processed into a thick, aromatic paste. No chemistry is involved here - just stone, steel and experience. The paste is kneaded, after which the oil is slowly extracted from the mass. What remains is pulp; what remains is golden, aromatic olive oil.
In Puglia, cold pressing is used almost exclusively. This means that the temperature remains below 27 degrees Celsius throughout the process. This method ensures that the oil retains its natural nutrients, as well as its aromas and flavours. The result is an oil that is not only delicious, but also healthy. Rich in antioxidants, full of polyphenols and perfect for both raw and hot applications in the kitchen.
Every bottle of olive oil from Puglia tells a story. About the land, the seasons, the people. At L'Oro Verde di Puglia we put that story not only in the oil, but also on the label. We tell where the olives come from, which varieties were used, and when they were harvested. Not an anonymous mass, but provenance with pride. That way, as a consumer, you know what you have in your hands - and why it tastes the way it does.
Although techniques evolve, the core of production remains unchanged. Young producers learn from older generations but also dare to innovate. They apply organic principles, work with solar energy and invest in reusable packaging. Yet the essence remains the same: quality comes from patience, care and love for the craft. That makes Puglia's oil authentic and future-oriented.
Tradition does not mean standing still. In Puglia, we see how ancient customs merge with modern insights. New pressing systems are built on old principles. Digital monitoring helps farmers harvest even more precisely. This combination makes Puglia's olive story so powerful: it retains its soul but dares to grow. Thus, each bottle remains not only a product of the past, but also of the future.
Do you want to experience what makes Puglia so special? In our webshop you will find olive oil that is not simply pressed, but made with heart and soul. Every drop comes from hands that understand the craft, from trees that have been given time, and from a region that continues to tell its story with pride. From tradition to bottle Puglias olive story is not a slogan, it is exactly what is in your bottle.
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